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  • Category Development
  • Client Webflow
  • Start Date 23 January 2021
  • Handover 05 March 2021

The objective of the Starbucks mobile app campaign was to increase customer engagement and loyalty by leveraging the company's mobile app.

Starbucks is a well-known coffee chain that has always been on the forefront of adopting new technologies to enhance the customer experience. The Starbucks mobile app campaign is a prime example of how the company has used technology to drive customer engagement and loyalty.


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The mobile app allowed customers to place orders, pay for their purchases, and earn rewards for their loyalty.

To achieve this objective, Starbucks developed a mobile app that was user-friendly and easy to navigate. The app also had several features that made it appealing to customers, such as the ability to customize their orders, save their favorite drinks, and find nearby Starbucks locations. To promote the mobile app, Starbucks launched a multi-channel campaign that included digital ads, email marketing, and in-store signage. The company also incentivized customers to download the app by offering a free drink upon registration. As a result of the campaign, the Starbucks mobile app saw a significant increase in downloads and usage. In just six months, the app had over 26 million active users, and mobile orders accounted for over 10% of the company's transactions. The app also helped drive customer loyalty, with rewards members spending more than twice as much as non-members. The success of the Starbucks mobile app campaign can be attributed to several factors. First, the company developed an app that was user-friendly and met the needs of its customers. Second, Starbucks used a multi-channel approach to promote the app, which allowed the company to reach a wide audience. Finally, the company incentivized customers to download the app by offering a free drink, which helped drive adoption.

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Overall, the Starbucks mobile app campaign is a great example of how a company can use technology to enhance the customer experience and drive engagement and loyalty. By developing a user-friendly app and promoting it through a multi-channel approach, Starbucks was able to achieve its objectives and improve its bottom line.